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The purpose of this guide is to arm you with key questions and processes to help answer this question for you and your organisation, including a worksheet to assist in working through the measurement checklist with your own metrics.
Section 1: Establishing a meaningful measurement mindset – how to effectively constrain your measurement space.
Section 2: Measurement checklist – the questions you need to ask about setting up your metrics and measures.
Section 3: Case study – how this fits together in a real example based on user awareness.
Section 4: Maturing your measurement – overlaying basic metrics as building blocks to create richer analysis.
Section 5: Summary and further reading.
Section 6: Support worksheet.